Creative and On-Air

How your channel looks and feels is a vital tool
in attracting those
all important viewers.

We can provide
a wide range of solutions
to your creative
and on-air needs,
including Creative Direction, On Air Style, Breakflow,
Media Planning and Continuity.

From creative concepts, to your on air style
from recruiting and managing creative teams,
to reinvigotaing your on air look, we can help.


The image of your channel is as important as the content you show.

Viewers identify with the image, and it is a vital tool in getting your channel established as well as a point of interaction with your viewers.

We have created a number of
award winning on-air identities,
across a wide range
of budgets and platforms.


Effective television continuity
is a vital tool in retaining viewers
and we have over 25 years experience
in this field.

From creating a Continuity department
from scratch to reinvigorating
established teams we can help.

We are experienced in all aspects of Continuity from live and in-vision to pre-recorded and produced, and
are experienced in continuity production and broadcast software systems.


We can advise on breakflow,
a vital tool in retaining your audience
and maximising ratings.

From an effective end credit policy,
to effective use of programme menus
graphics and interstitials,
as well as effective programme pointers there are a number of ways that
you can make sure that your audience stays loyal to your brand.

We can find a solution that works
for all channels and all budgets.


On Air Promotions can define a channel
and add to its success.

We can help with the concept
and turn the imagination into a reality.

We have recruited award winning
on-air teams, and appreciate
the unique style of management and training required to motivate and
get the desired results.